Introducing Design-Art LLC’s Rebrand and Website Update
In case you missed it, Design-Art LLC has a brand new look! We are thrilled to formally introduce our brand and website “Glow-Up.” After seven years of designing hospitality and lifestyle properties, we’ve grown, evolved, and updated our approach.
Our new brand and website captures that evolution, reflecting not just where we’ve been, but where we’re going. This rebrand marks an exciting new chapter for us, one that better represents the sophistication and luxury we bring to every project. We’ve been eagerly awaiting the opportunity to share more of the story!
Why We Rebranded
Since the company’s inception in 2018, Owner and Principal Grace Machado McClurg managed everything related to the brand and website herself, while also managing our design projects. Over the years, as our collective has grown and Grace has gotten more support in both the creative and administrative aspects of the business, she has had more time to step back and think about the big picture of the company. While our original brand worked for us for years, she realized it no longer represented the thriving firm and well-rounded collective we have become. We were ready for something more refined (and exciting!).
As professionals ourselves, working with a professional branding and website team to rebrand was a no brainer. Working closely with Fly Dog Digital, we kept the essence of our original logo but gave it a grown-up makeover, elevating it to match the character of our firm today. Can you see how we kept the themes of overlapping lines and shapes made by the letters D & A?
We cannot thank the Fly Dog Team enough! Their professionalism and knowledge made this otherwise arduous process collaborative and fun. Just like we hope our clients will trust our expertise to tell their stories and delight their residents - it felt good to allow the Fly Dog experts to guide us and bring new life to our company’s image.
A Unique Approach to Design
Through our rebrand, we really wanted to emphasize our unique business model and approach. So it was important to highlight both our national reach and our commitment to hospitality-inspired design services.
We’re a collective of eight designers and purchasers spread across the country. Our office? It’s in the cloud. Our availability? It spans every time zone. This allows us the flexibility to take on projects anywhere and ensure we always have someone on the ground, ready to deliver high-quality, personalized service. This decentralized model is rare in the industry, and we wanted our new branding and website to reflect that innovation.
In the spirit of innovation, we are also leading the design industry in service and expertise. We approach each project with market analysis, conceptual storytelling, diligent project management, and concierge-level service that has previously been reserved for hospitality design projects. Our new brand captures that expertise and trustworthiness, while keeping an approachable, accessible vibe that reflects our team culture.
A Fresh Website for a New Era
Once our logo and brand identity had its Glow Up, the only thing left to do was update our website accordingly. We are in love with the new and improved designart-llc.com! Have you had an opportunity to explore it yet?
Our goal was to create an immersive website that tells our story - just like we strive to create immersive design experiences that reflect the stories of their communities and residents! This launch represents our growth, our mission, and our vision for the future of multi-family design.
Now that we have a digital home that we are proud of, we are excited to embark on a new era of storytelling and outreach.
Follow along on Instagram, Facebook, LinkedIn, and Pinterest to keep up with Design-Art LLC - our projects, our team, and our impact on communities nationwide!